WEDAR exhibit novel ingredient in FIC 2008

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WEDAR Nutraosurce Group bring novel enzyme and scientific proven botanical extract to the chinese market in the largest food ingredient and additive tradeshow in shanghai last week .

Just annouced as strategic partnership relationship with brand ingredient supplier last year , including nationatioal enzyme company (http://www.nationalenzymes.com) , Fytexia (http://www.fytexia.com ) . Wedar is set to enter to one of the largest potential functional ingredient market in the world . Wedar exhibit in FIC and introduce several novel ingredients to the industrial customers in chinese market.

Branch office located in Shanghai since 2003 , Wedar is now a multinational brand ingredient supplier to the chinese market , including Taiwan , China , HongKong , and some chinese market in Malaysia , Singapore and Indonesia. Wedar start up the business since 1998 , by professional team leaded by Kevin Hu , who is also a biochemist , focus on the high end functional ingredient with scientific evidence in the global supply side .

" Wedar is very professional at local service to the industrial customers ", said Kevin Hu, President of Wedar Nutrasource Group. " . Years of expertise and experience in nutraceutical industry , from vendor network , to value chain strategically allianced with brand ingredient vendors , Wedar is very aware of the local business environment .

The major difficulty of chinese market come from strict regulation and people's low awareness of quality , Wedar focus on major key customers in the market , bring brand value to the local market through the introduction of scientific evidence and total solution serivce , from import / export , regulation, production , registration and education to cusotmers.

" We believe only very few companies as a expertise in this industry will survive in the growing bigger chinese market " said Kevin Hu . " The price competition is killing many companies , but as chinese consumers are getting richer , people's awareness and tighten regulation will be a high barrier to foreign companies who is willing to enter chinese market " , Wedar is now becoming consolidated business partner of brand supplier in US and EU .

Wedar is now also just established a in house ,bio-active ingredient screeen platform , from LC-GC/MS Mass spectrophotometer , to untra- high sensitive bioavailability in vivo assay system , as well as the Nutrigenomic assay platform. The system is under stringent repeated testing now . Wedar will announce the bio-active assay system and start to investigate several bioactive novel ingredient to publication. The new assay system will bring more scientifc value to the ingredient , and will be a effective tool in screening of novel ingredient s from china . China is one of the largest natural material exporter in the global market , most of them are price competition , and lack of scientific evidence. Wedar will be one of the very few companies capable of investigating natural ingredient from chemical assay to nutrigenomic study.

Wedar is also collaborating with several international vendors from europe , japan , New Zealand and US companies , to test the existing ingredient using the novel bioassay system , and bring more published science to the product to add brand value to the market.

The next tradeshow for WEDAR will be CPHI Shanghai 2008